Social Networking Effects on '08' Campaign

Social networking has become a powerful communication tool in this fall’s presidential campaign. Sites like MySpace and Facebook have made it easier for the candidates to promote themselves. These networking sites are significant because there are millions of users daily and the advertising and endorsements are more likely to affect them.

In 2003, MySpace started and Facebook hadn’t even launched for the public. As a result, the 2004 election candidates weren’t able to use the power of social networking sites to their advantage. This year, an “Election 08” link exists on MySpace. This allows MySpace users to stay updated on the presidential debates and view the profiles of the candidates. The campaigns are also using the site to encourage voter registration.

Users on Facebook update their status as to who they support. They also join candidate fan groups and post their own views in blogs to share with their friends. People are more likely interested in staying updated on the election when they have a personal reason as to who they are voting for president. When the candidates begin to use the networking sites to their advantage, they have an increased chance of reaching registered voters than they do through television.

Professor Troy Murphy discussed on Monday of a site called MiVote. This interactive website allows students to express their concerns and opinions on the election by uploading videos. They can share personal stories of their experiences and how they have influenced their pick for president. The best videos will be seen and heard on several media outlets before the election.

Social networking has made a huge impact on this year’s election. Never before have we seen such activity on the internet over an election. Videos and interviews are within user’s reach on these websites. They help influence citizens and encourage them to register to vote. This new effect has not been seen in history and is making an impact on this year’s election.